Men's Walk n Talk
Men’s Walk N Talk is a community-driven initiative I help lead and promote through Wave Runner Marketing. Every Sunday at 7 AM, men of all backgrounds gather at the PGA in Frisco to walk, talk, and build meaningful connections. The focus is on mental health, brotherhood, accountability, and creating a safe space where men can share victories, struggles, and encouragement. Through consistent branding, social media storytelling, and video recaps, I’ve helped position Men’s Walk N Talk as more than just a weekly event—it’s a growing movement centered on wellness, networking, and positive male leadership in the Dallas–Fort Worth community.
Services
Social Media Management
Category
Commercial Portfolio
Client
Sam Cotton
Analysis – Building a Movement Through Authentic Storytelling
Before partnering with Wave Runner Marketing, Men’s Walk N Talk had strong purpose and community impact but limited digital visibility. Their message of brotherhood and growth wasn’t reaching the wider audience it deserved. We analyzed their brand story, social engagement, and video performance to uncover key opportunities for emotional storytelling and consistent content delivery.
Performance
Our analysis revealed irregular posting patterns, low reach, and limited engagement despite meaningful content. We implemented a performance-driven content plan focused on weekly storytelling videos, dynamic captions, and emotional highlights from each walk. The result: consistent growth and a deeper connection with followers, averaging 1,000 views per video and one standout piece hitting 25,000+ views alone ORGANICALLY.
Responsiveness
We identified an opportunity to engage more deeply with followers through faster responses, thoughtful captions, and post consistency. By optimizing posting times and increasing community interaction, engagement nearly tripled, and weekly attendance grew as more men resonated with the group’s message online.
Problem – A Powerful Mission, Underexposed Online
Despite being a life-changing movement that inspired brotherhood, accountability, and open dialogue, Men’s Walk N Talk wasn’t maximizing its social impact. The mission was powerful, but without high-quality storytelling and strategic promotion, the group struggled to grow attendance and visibility across Dallas.
Improvements
Wave Runner Marketing introduced a full-scale social storytelling approach—featuring cinematic recap videos, testimonials, and motivational clips from each walk. We refined brand consistency, increased posting frequency, and crafted emotional narratives that highlighted real men sharing real experiences. The results were clear: attendance grew from 10–15 men per walk to 30–60, and followers increased from 260 to over 735 within months.
Solution – Turning Conversations Into a Digital Movement
Our solution was to make Men’s Walk N Talk feel as inspiring online as it did in person. We captured the energy, brotherhood, and purpose behind each walk through impactful storytelling videos and consistent visual branding. Every video was designed to motivate viewers to join, connect, and be part of the community.
Communication
We collaborated with the Men’s Walk N Talk team once per week during their Sunday walks to capture the authentic energy and interactions that define the movement. Between walks, we stayed connected through constructive feedback calls—allowing for real-time adjustments, caption refinements, and video revisions that aligned perfectly with the group’s mission and tone. This clear and consistent communication ensured that every piece of content reflected the group’s spirit of unity, growth, and brotherhood.
