WJJ Brands
WJJ Brands is a strategy-driven marketing consultancy led by Wendell Jean-Jules, helping business owners grow with clarity, structure, and proven systems. Through education, brand development, and strategic guidance, WJJ Brands empowers entrepreneurs to avoid common mistakes and build sustainable, scalable businesses.
Services
Content Creation
Category
Digital Marketing
Client
Wendell Jean-Jules
Analysis – Elevating Authority Through Thought Leadership
WJJ Brands approached Wave Runner Marketing with a vision to strengthen Wendell Jean-Jules’ personal and professional brand positioning as a marketing thought leader. Our goal was to create content that not only showcased his expertise but also delivered lasting educational value for business owners.
Performance
Our analysis revealed an opportunity to showcase Wendell’s unique perspective in a format that balanced depth with accessibility. We designed a long-form interview highlighting his insights from “7 Most Common Mistakes Business Owners Make & What They Should Do Instead,” strategically supported by 27 short-form content pieces for cross-platform distribution.
Responsiveness
By tracking audience response post-launch, we saw strong engagement and retention metrics. The 1-hour interview generated 11,962 total views across all platforms, driving significant brand visibility during WJJ Brands’ rebrand period. The short-form clips maintained consistent traction, extending the interview’s reach far beyond the initial release.
Problem – Valuable Knowledge, Limited Exposure
Before the campaign, Wendell Jean-Jules had a wealth of insight to share but limited digital reach to distribute his ideas effectively. His expertise was recognized within smaller professional circles, but not yet positioned for broad, scalable impact in the online business community.
Improvements
Wave Runner Marketing developed a two-tiered content approach—producing a cinematic long-form interview and 27 short-form videos designed for LinkedIn, Instagram, and YouTube. This strategy transformed his knowledge into digestible, shareable clips that appealed to entrepreneurs, marketers, and business owners alike.
Solution – Storytelling That Educates and Inspires
Our creative direction emphasized clarity, authenticity, and visual storytelling. We captured the essence of Wendell’s expertise through dynamic camera work, branded motion graphics, and contextual cutaways that kept viewers engaged throughout. Each short-form clip was optimized for key platforms to maintain momentum and drive viewership.
Communication
We worked closely with Wendell and the WJJ Brands team through weekly consultations and strategy calls, aligning on tone, pacing, and release timing. Feedback loops were quick and efficient, allowing for seamless adjustments to ensure the content aligned with the overall rebrand message and audience goals.
